Writing an Effective Business Plan
A successful business plan is a document that conveys the exciting prospects and growth potential of your company. It might be best viewed as a selling document. It sells the business to potential financial and other backers.
By effectively selling the business as a whole, a business plan makes a strong case for specific projects. For instance, a plan may be used to seek funding to cover the expenses associated with developing and marketing a new product. Or it may be intended to secure a bank loan for additional manufacturing equipment.
This workshop will help participants master the basics of effective business plans.
At the end of this workshop, participants should be able to:
- Research and analyze the individual components needed for a business plan
- Apply skills to create a business plan for different audiences, including investors, banks, and other stakeholders
- Explain the purpose and future of their business in easy to understand terms
- Use financial terms to describe the future for their business
- Describe their marketing, sales, and planning strategies
The Need for Planning
The Process of Writing a Business Plan
The Executive Summary
The Company, Strategy, and Management Team
Management and Organization
The Market and Competitors
The Product or Service
Marketing and Sales
The Financial Information
Putting It All Together