This workshop will give you all the hottest insider tips on the very latest winning tools and techniques so you can confidently market any product, service or idea.

This workshop will explain how to launch a thought leadership campaign by using the far-reaching, long-lasting tools of social media. It is an invaluable guide for anyone who wants to make a name for themselves, their ideas, and their organization.

At the end of this workshop, participants should be familiar with:

• The new rules of Marketing and Public Relations
• The difference between the old and new rules of Marketing and PR
• Effective means to reach potential buyers directly
• Possible ways to reach millions of important audience
• Practical ways to build effective Marketing and PR plans

Course Outline:

Module One:

The Old Rules of Marketing and PR Are Ineffective in an Online World

Module Two:

The New Rules of Marketing and PR

Module Three:

Reaching Your Buyers Directly

Module Four:

Social Media and Your Targeted Audience

Module Five:

Blogs: Tapping Millions of Fans to tell Your Story

Module Six:

Audio and Video Action

Module Seven:

The New Rules of New Releases

Module Eight:

Going Viral: The Web Helps Audiences Catch the Fever

Module Nine:

The Content-Rich Web Site

Module Ten:

Building Your Marketing and PR Plan