Practical Media Relations

Media Relations is a specialist area of Public Relations that focuses on promoting key messages about organisation or cause through editorial coverage in the media. Editorial refers to the parts created by journalists, whereas advertisements and advertorials are paid-for sections.

This workshop will help participants raise media awareness among their target audience, increase understanding of what is offered, and create a positive profile of about the promoted organisation through good news stories and ongoing achievements.

At the end of this workshop, participants should be able to:

  • Understand how the media operates
  • Identify worthy story ideas about their organizations
  • Promote good ideas about their organizations to the media
  • Write a proper media release
  • Learn the secrets to a winning social media release
  • Understand what to do during a crisis
  • Understand how to write and implement a media policy


Course Outline:

  • Introduction
  • Types of Media
    • Print Media
    • Electronic Media
    • TV and Radio
  • Building Media Relations
    • Build a list of media contacts
    • Establish and maintain relationships
  • Communicating with the Media
    • Media requests
    • Selling your story
  • Media Relations Tools
    • Press Releases
    • Press Conferences
    • Press Kits
    • Interviews/Panel Discussions
    • Articles and Reports
    • Newsletters
    • TV and Radio
    • Website
  • Social Media
    • Blogs
    • Wikis
    • Podcasts
    • Social Bookmarks
    • RSS Feeds
    • Main Stream Social Media
  • Practical Application