Personal Branding is identifying your assets, characterizes, strengths, and skills as an individual.

Understanding Personal Branding will provide advantages in your personal and professional lives. Branding is a mix of how you present yourself and how others see you, so be aware of how you are viewed.

With this workshop, you will be able to share your vision and passions with others in your company. Utilize this knowledge to define and influence how others see you. You are your brand so protect it. Live it.

At the end of this workshop, you should be able to:

• Define your image.
• Control your image.
• Understand how to sharpen your brand.
• Use social media appropriately.
• Manage your brand in a crisis.
• Develop a professional appearance.

Course Outline:

Module One: Getting Started

Housekeeping Items

The Parking Lot

Workshop Objectives

Action Plans and Evaluations

Module Two: Defining Yourself (I)

If You Don’t, They Will

Brand Mantra

Be Real

SWOT Analysis

Case Study

Module Two: Review Questions

Module Three: Defining Yourself (II)

Pillars

Passions

Define Your Strengths

The Three C’s

Case Study

Module Three: Review Questions

Module Four: Controlling and Developing Your Image

Clear and Defined

Consistent Image

It Takes a Commitment

Live It Every Day

Case Study

Module Four: Review Questions

Module Five: Personal and Professional Influences

Corporate and Personal Integration

They Will Influence Each Other

Be a Professional

Build Rapport

Case Study

Module Five: Review Questions

Module Six: Sharpening Your Brand

Blogging

Authenticity is Key

Transparency

Networking

Case Study

Module Six: Review Questions

Module Seven: Appearance Matters

First Impressions

Rise Out of The Crowd

True Reflection

Dress For Success

Case Study

Module Seven: Review Questions

Module Eight: Social Media (I)

Needs Constant Monitoring

Security

Have an Objective

Promote

Case Study

Module Nine: Social Media (II)

It’s a Tool

Content is King

Have a Gimmick

Don’t Ignore Any Mentions

Case Study

Module Nine: Review Questions

Module Ten: Brand Management During a Crisis

Caught In a Bad Spot?

Never Burn a Bridge

Information Monitor and Respond

Case Study

Module Ten: Review Questions

Module Eleven: Branding Personality Traits

Identify Your Unique Values and Be Bold,

Think Outside the Box

Fail. Learn. Repeat

Case Study

Module Eleven: Review Questions

Module Twelve: Wrapping Up

Words from the Wise

Review of Parking Lot

Lessons Learned

Completion of Action Plans and Evaluations