Personal Branding is identifying your assets, characterizes, strengths, and skills as an individual.
Understanding Personal Branding will provide advantages in your personal and professional lives. Branding is a mix of how you present yourself and how others see you, so be aware of how you are viewed.
With this workshop, you will be able to share your vision and passions with others in your company. Utilize this knowledge to define and influence how others see you. You are your brand so protect it. Live it.
At the end of this workshop, you should be able to:
- Define your image.
- Control your image.
- Understand how to sharpen your brand.
- Use social media appropriately.
- Manage your brand in a crisis.
- Develop a professional appearance.
Module One: Getting Started
The Parking Lot
Action Plans and Evaluations
Module Two: Defining Yourself (I)
If You Don’t, They Will
Module Two: Review Questions
Module Three: Defining Yourself (II)
Define Your Strengths
The Three C’s
Module Three: Review Questions
Module Four: Controlling and Developing Your Image
Clear and Defined
It Takes a Commitment
Live It Every Day
Module Four: Review Questions
Module Five: Personal and Professional Influences
Corporate and Personal Integration
They Will Influence Each Other
Be a Professional
Module Five: Review Questions
Module Six: Sharpening Your Brand
Authenticity is Key
Module Six: Review Questions
Module Seven: Appearance Matters
Rise Out of The Crowd
Dress For Success
Module Seven: Review Questions
Module Eight: Social Media (I)
Needs Constant Monitoring
Have an Objective
Module Nine: Social Media (II)
It’s a Tool
Content is King
Have a Gimmick
Don’t Ignore Any Mentions
Module Nine: Review Questions
Module Ten: Brand Management During a Crisis
Caught In a Bad Spot?
Never Burn a Bridge
Information Monitor and Respond
Module Ten: Review Questions
Module Eleven: Branding Personality Traits
Identify Your Unique Values and Be Bold,
Think Outside the Box
Fail. Learn. Repeat
Module Eleven: Review Questions
Module Twelve: Wrapping Up
Words from the Wise
Review of Parking Lot
Completion of Action Plans and Evaluations