Networking, Media and Public Relations

Networking and public relations is the most successful method of communicating value to those around. Good networking skills enable business professionals to tap into the relationships they already have, and increase the scope of their networks. The larger the scope, the more people they know and the more business opportunities become available. Effective networking is essential for day-to-day business in all fields.

In this workshop, participants will get the knowledge needed to effectively manage their image and value by forming solid networks through strategic communication planning.

At the end of this workshop, participants should be able to:     

  • Network for Success
  • Manage “Meet and Great” Opportunities
  • Dress for Success
  • Write Effectively
  • Set Goals
  • Manage Media Relations
  • Plan Issue and Crisis Communication
  • Use Social Media
  • Deliver Effective Employee Communication


Course Outline:

Module One: Getting Started


Housekeeping Items

The Parking Lot

Workshop Objectives

Module Two: Networking for Success (I)

Creating an Effective Introduction

Making a Great First Impression

Module Three: Networking For Success (II)

Minimizing Nervousness

Using Business Cards Effectively

Remembering Names

Module Four: The Meet and Greet

The Three-Step Process

The Four Levels of Conversation

Case Study (I)

Case Study (II)

Module Five: Dressing for Success

The Meaning of Colors

Interpreting Common Dress Codes

Deciding What to Wear

Module Six: Writing

Business Letters

Writing Proposals


Executive Summaries

Module Seven: Setting Goals

Understanding Goals


Helping Others with Goal Setting

Module Eight: Media Relations



Web Presence, Blogs & the Internet

Module Nine: Issues and Crisis Communication Planning

Gauging the Impending Crisis Level

Providing Feedback and Insights

How Information Will be Distributed

Tracking the Overall Effect

Module Ten: Social Media (The PR Toolkit)




Social Bookmarks

RSS Feeds

Main Stream Social Media

Module Eleven: Employee Communications

Verbal Communication

Non-Verbal Communication Skills

Email Etiquette

Negotiation Skills

Making an Impact

Module Twelve: Wrapping Up

Words from the Wise

Review of Parking Lot

Lessons Learned

Completion of Action Plans and Evaluations