Multi-level marketing, also known as MLM, is a business marketing strategy that many companies use in order to encourage current agents to perform while at the same time growing the team by recruiting and training new agents. This tactic of marketing helps boost the company’s sales force not only from the sales of the primary agent, but also from the sales and profits of the agents they have recruited.

With this workshop, participants will discover the specifics of how multi-level marketing works and how to effectively source agents. For many companies, it can prove to be a valuable tool for not only building revenue, but also for building their marketing and networking circles.

At the end of this workshop, participants should be able to:

• Know how multi-level marketing (network marketing) works
• Build contacts
• Recruit new agents
• Be familiar with social media and marketing
• Provide training for recruits

Course Outline:

Module One:

Getting Started

Module Two:

How Does Multi-Level Marketing Work

Module Three:

Building a Contact List

Module Four:

Recruiting New Agents I

Module Five:

Recruiting New Agents II

Module Six:

Training MLM Agents

Module Seven:

Sponsorship/Mentorship

Module Eight:

Providing Marketing Presentation Training

Module Nine:

Providing Social Media Training

Module Ten:

Providing Training in Recruitment

Module Eleven:

Providing Ethics Training

Module Twelve:

Wrapping Up