Introduction:

The Mini MBA is a comprehensive training program that provides participants with the core knowledge and skills, essential concepts and tools as provided in the full-fledged MBA program, yet quicker and more cost-effective. You will acquire the business skills essential for success in today’s highly competitive business environment.

This Mini MBA program is divided into 8 Modules that focus on the necessary management skills needed for effective managers, department heads, and entrepreneurs.

Each module consists of 12 training hours; and can be delivered in  2 weekend days, 6 hours per day, or 3 week-day evenings, 4 hours per day.

Total program duration is 8 weeks.

Objectives:

The Mini MBA program helps you become more effective by providing a solid foundation in current business theory and practice. After completing this program, participants will have a solid framework for making better business decisions about issues affecting their companies – and their careers.

Who Should Attend?

• Professionals, supervisors and managers seeking to advance their professional career and differentiate themselves in the market.
• Professionals looking to acquire the business skills essential for success in today’s highly competitive environment.
• Those who want to enroll in an MBA program but cannot afford due to cost or schedule constraints.
• Entrepreneurs and business owners who want to learn how to run their business effectively.

Programme Content:

Module 1: The Management Process and Functions

• Introduction to Management
• Managers and Management
• The Four Functions of Management;
  • The Planning Function
  • The Organizing Function
  • The Leading Function
  • The Controlling Function

Module 2: Fundamental Elements of Planning and Decision Making

• Decision Making and Planning Process
• Organizational Goals
• Organizational Planning
• Tactical Planning
• Operational Planning
• Managing Goal Setting and Planning Process

Module 3: Managing Strategy and Strategic Planning

• The Vocabulary of Strategy
• The Nature of Strategic Management
• Using SWOT Analysis to Formulate Strategy
• Formulating and Implementing Business-Level Strategies

Module 4: Managing Problem Solving and Decision Making

• The Problem Solving Model
• The Problem Solving Tool Kit
• The Nature of Decision Making
• Rational Perspectives on Decision Making
• Six Ways to Approach a Decision
• Thinking Outside The Box

Module 5: Effective Leadership and Management Styles

• Roles of Leadership and Management
• Traits of Excellent Leaders
• Leadership Styles
• Contingency Leadership
• Cutting-Edge Approaches to Leadership
• Contemporary Issues in Leadership

Module 6: Marketing and Customer Care Management

• Defining Customer Value and Satisfaction.
• The Nature of High Performance Business
• Delivering Customer Value and Satisfaction
• Attracting and Retaining Customers
• Influencing Buyer Behaviour
• The Buying Decision Process
• Voice of the Customer (VOC) Defined
• Developing a Customer-Focused Business Strategy
• Listening to the Customer and Translating it into Action
• Developing Measures and Indicators

Module 7: Human Resources Management

• What are HRM and HRD?
• The HRM Wheel
• The Strategic Importance of HRM
• The Management Strategic Process
• The HRM Process
• The 7 R’s of HRM
• The Hard HRM and Soft HRM Approaches

Module 8: Entrepreneurship

• The Nature of Entrepreneurship
• Developing a Business Plan
• Getting Financing for the Business
• Hiring and Training Employees
• Running the Business
• Growing the Business