Creating a Great Webinar

Webinars are a great inexpensive way to reach a large number of people. Webinars are great tools if you want to market a new or improved product, train employees, demonstrate a new task, or have a meeting with employees located throughout the globe. Being an interactive form of media, Webinars provide a great environment for these activities and so much more.

Creating a Great Webinar is all about providing a great interaction between the presenter and the audience. Your participants will develop the skills needed to promote, host, or facilitate a great Webinar for your company. Sharing your passion and knowledge with a Webinar is the best way to reach many with the power of one.

At the end of this workshop, participants should be able to:

  • Define webinars and their purpose
  • Choose the best formats
  • Prepare for webinars
  • Avoid common mistakes
  • Understand how to interact with the target audience
  • Follow up successfully

Course Outline

Module One: Getting Started

Housekeeping Items

The Parking Lot

Workshop Objectives

Action Plans and Evaluations

Module Two: What Can a Webinar Do? 

Marketing to Prospective Customers

Training or Teaching

Demonstrations and Presentations

Information Sharing

Case Study

Module Two: Review Questions

Module Three: Successful Webinar Criteria 

Passion and Enthusiasm


Knowing Your Target Audience

Grab and Keep Attention

Case Study

Module Three: Review Questions

Module Four: Find the Right Format 

Tailor It To Your Audience


The Live Webinar

Two Person Team

Case Study

Module Four: Review Questions

Module Five: Marketing and Social Media

Blog Posts and White Papers

Email Marketing

Offer an Exclusive Deal


Case Study

Module Five: Review Questions

Module Six: Drive Up Registration 

Avoiding SPAM Filter

A Great Title

Solicit Questions

The Registration Page

Case Study

Module Six: Review Questions

Module Seven: Leading up to Your Webinar 

Reminder Emails

Practice and Rehearse

Test Your Technology

Insert Solicited Questions

Case Study

Module Seven: Review Questions

Module Eight: Presentation Tips 

Show, Don’t Tell

Sharing Your Desktop

Strong Visuals

Script It

Case Study

Module Eight: Review Questions

Module Nine: Interacting With Your Audience 

Polling and Surveys

Answer Solicited Questions


Q&A Session

Case Study

Module Nine: Review Questions

Module Ten: Mistakes To Avoid

Technical Issues

Ignoring Your Audience

Why Aren’t Audience Participating?


Case Study

Module Ten: Review Questions

Module Eleven: Post Event 

Contact No Shows

Follow Up Email

Call To Action

Make it Easy to Share

Case Study

Module Eleven: Review Questions

Module Twelve: Wrapping Up 

Words from the Wise

Review of Parking Lot

Lessons Learned

Completion of Action Plans and Evaluations