Marketing Planning and Communications
A marketing plan is a comprehensive document or blueprint that outlines a company’s advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame.
Marketing communication is a fundamental and complex part of a company’s marketing efforts. Loosely defined, it can be described as all the messages and media you deploy to communicate with the market.
This workshop will help you teach participants the fundamentals of Marketing Planning, Marketing Communications and Media Planning.
At the end of this workshop, participants should be able to:
- Summarize Marketplace Knowledge
- Show What Marketing Will Accomplish
- Detail Marketing Strategies, Activities
- Show How Progress Will Be Measured
- Explain Implementation Control
Introduction to Marketing Planning
Analyzing the Current Situation
Understanding Markets and Customers
Planning Segmentation, Targeting, and Positioning
Planning Direction, Objectives, and Marketing Support
Developing Product and Brand Strategy
Developing Channel and Logistics Strategy
Developing Pricing Strategy
Developing Integrated Marketing Communication Strategy
Planning Performance Management and Implementation Control