A strategy is the company’s plan for how it will match its internal strengths and weaknesses with external opportunities and threats in order to maintain a competitive advantage.
The essence of strategy is to ask, “Where are we now as a business, where do we want to be, and how should we get there. We discuss various standard strategies shortly. First, we look more closely at the strategic management process.
This workshop will explain in detail the fundamentals of strategic marketing, starting with the basic assumptions of strategy.
At the end of this workshop, participants should be able to:
- Comprehend the concept of strategy and what it does
- Discuss and apply key strategic marketing concepts
- Understand the necessary strategic marketing assessments
- Understand the applications of strategy at work
Introduction and Course Overview
Marketing for Value
The Marketing Plan
Positioning and Repositioning
Place or Distribution