Introduction to Marketing

Marketing is a crucial function in all businesses and organizations, and is becoming increasingly crucial to success in our modern global economy. This workshop, regardless of your industry background, will teach you core concepts and tools to help you better understand and excel in marketing.

At the end of this workshop, participants should be able to:

  • Recognize what is meant by the term “marketing.”
  • Discover how to use low-cost publicity to get their name known.
  • Know how to develop a marketing plan and a marketing campaign.
  • Use time rather than money to market their company effectively.
  • Understand how to perform a SWOT analysis.

Course Outline:

Introduction and Course Overview

You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.

Pre-Assignment Review

To begin, participants will review their pre-assignment in small groups.

Defining Marketing

Next, participants will explore the definition of marketing and other key terms.

Recognizing Trends

This session will focus on how to determine whether an idea is a trend or a fad.

Market Research

Participants will learn about primary and secondary research, and the benefits and drawbacks of both methods.

Strategies for Success

Next, participants will look at 89 marketing strategies and identify what they are doing and what they could be doing to make their marketing more successful.

Mission Statements

The first half of the workshop will conclude with a discussion on mission statements.

Brochures

During this session, participants will critique brochures to develop some guidelines to take back to the office.

Trade Shows

Participants will work in small groups to develop a checklist of activities to do before, during, and after a trade show.

Developing a Marketing Plan

Next, participants will learn about the four P’s of a good marketing plan. We’ll also explore how to do a SWOT analysis and how to market on a small budget.

Increasing Business

This session will share a formula for increasing sales with participants.

Saying No to New Business

Participants will read an article on why and when they should tell say no to a customer.

Advertising

Next, participants will explore some advertising myths.

Networking

To wrap up the day, participants will learn about roadblocks to networking and remedies.

Workshop Wrap-Up

At the end of the day, participants will have an opportunity to ask questions and fill out an action plan.

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