Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer’s dream has come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.

Internet Marketing Fundamentals will provide your participants with a great set of skills to market your business online. Content is the king of Internet marketing, and your participants will need to know how to utilize your great content. If you want your business to grow then your participants need to understand Internet Marketing Fundamentals.

At the end of this workshop, participants should be able to:

• Know how to conduct market research
• Develop a workable internet marketing campaign
• Recognize your target market
• Understand your brand
• Grasp SEO and website characteristics
• Find and capture leads

Course Outline

Module One: Getting Started

Housekeeping Items

The Parking Lot

Workshop Objectives

Pre-Assignment

Action Plans and Evaluations

Module Two: SWOT Analysis in Marketing 

Strength

Weaknesses

Opportunities

Threats

Case Study

Module Two: Review Questions

Module Three: Marketing Research 

Consume All Media

Finding the Right Price

Product Development and Improvement

Identify Your Target Audience

Case Study

Module Three: Review Questions

Module Four: Real Time Marketing 

Dynamic Content

Engagement Builds Followers

Constant Readiness and Monitoring

The Time the Place and the Media

Case Study

Module Four: Review Questions

Module Five: Brand Management

Every Interaction Counts

Consistent Through all Media

Unique Qualities

Needs to be Actively Managed

Case Study

Module Five: Review Questions

Module Six: Social Media (I) 

You are Building a Community

A Personal Touch

Brand Champions

Make it Easy to Share

Case Study

Module Six: Review Questions

Module Seven: SEO Basics 

Relevant and Original Content

Keywords

Value Proposition

Linking

Case Study

Module Seven: Review Questions

Module Eight: Social Media (II) 

Content is King

Blog and Interact

Webinars

Constant Monitoring

Case Study

Module Eight: Review Questions

Module Nine: Website Characteristics 

SEO Optimization

Landing Page

Analytics

Mobile and Tablet Friendly

Case Study

Module Nine: Review Questions

Module Ten: Capturing Leads

Lead Management and Generation

Give Something Away

Quality vs. Quantity

Capture Repeat Customers

Case Study

Module Ten: Review Questions

Module Eleven: Campaign Characteristics 

Tailored for Your Audience

Use Powerful Words

The 4 W’s of a Campaign

Monitor and Tweak

Case Study

Module Eleven: Review Questions

Module Twelve: Wrapping Up 

Words from the Wise

Review of Parking Lot

Lessons Learned

Completion of Action Plans and Evaluations