How to Create a Public Relations Plan

When you’re putting together a PR Plan, before you get too broad, you have to be specific. There are some really important things to establish to make sure you’re dealing with reality. This workshop will help you teach participants how to create a proper PR plan.

First is the budget. You can write an incredible plan to sell a million widgets if your client has millions of dollars, but usually they don’t. The most important thing to know is how much money you’ll have available. Not all tactics are expensive, and when you don’t have money, you spend time. But it’s essential to know the limit at the beginning.

At the end of this workshop, participants should be able to:

  • Have an overview about Public Relations planning and preparation
  • Set effective goals and strategies for your PR plan
  • Target effective media channels
  • Design a clear theme for your PR plan
  • Discuss way to effectively implement your PR plan

Course Outline:

Session One: Overview

An executive summary of the marketing challenge you’re facing that the PR campaign is designed to help you meet.

Session Two: Goals

What you want the PR campaign to achieve for your firm.

Session Three: Strategies

The methods by which you will achieve your PR goals.

Session Four: Target Audience

The types of people you want to reach.

Session Five: Key Target Media

The specific publications and programs toward which you will direct your PR efforts.

Session Six: Recommendations

Which PR tactics you will use; other ideas you have; and the theme, hook, or angle for each tactic.

Session Seven: Next Steps

An action plan for who does what and when.

Session Eight: Review and Control

What are the achieved results, do they need modification?

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