Creating Customer Value Proposition
A compelling value proposition lies at the heart of sales and marketing effectiveness. Tailoring market offerings to the specific needs and buying preferences of customers, and effectively communicating and proving the associated benefits and worth, have become a competitive imperative in most markets.
At the end of this workshop participants should be familiar with:
- What is a value proposition?
- Is there true value in your marketing proposition?
- How do I craft an effective value proposition?
What is a customer value proposition?
The Anatomy of a Strong Value Proposition
Next Best Alternative
Checklist: Your Customer Value Proposition
Basing the Service Proposition on Insights
5 Insights to Help You Discover Your Value Proposition
How to Create a Priceless Value Proposition